There's no denying Kmart is Australia's favourite retailer. With a brand ethos of making 'everyday living brighter' engaging with their loyal audience online is essential. One Stop. Agency has supported Kmart with creative direction, production and content creation from store openings; staff recruitment, beauty, brand partnerships and everything in between.

When planning content for the annual Book Week celebrations; Kmart's partnership with Disney was a clear opportunity to save parents time and hassle. To showcase the endless fun and possibilities with Disney's huge range of exclusive costumes we created a magical wardrobe content piece to inspire and connect. 

To support the promotion of their Global Cruelty Free status; One Stop. developed and produced Tik Tok beauty content that aligned with the overall campaign message and strategy whilst staying true to the Tik Tok platform style.

You'll quickly discover that Kmart's secret ingredient isn't just their affordable prices and lust worthy products. It's their passionate and loyal team members. In line with their annual recruitment rollout One Stop. set out to showcase the environment, the perks, the growth opportunities and the diversity amongst the team members at Kmart. The result was a range of content pieces tailored to speak to their desired audience across LinkedIn, Tik Tok and Instagram. 

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