Target is an iconic Australian brand; a celebration of affordable yet luxurious fashion, family and home pieces. When it came time to reimagine their brand, they did so on a grand scale, partnering with Australia's Fashion Capital; Chadstone. Target unveiled a pop-up experience and held an intimate launch event, our role was to develop content ideas that would compliment and amplify their message whilst showcasing the product. The result: a well executed content plan, pre-production, shoot and edit of 9 pieces capturing the new 'That's Target' brand.